Digipak analysis

Taylor Swift – We are never ever getting back together single

I have analysed the front cover,  for Taylor Swifts single 'We Are Never Ever Getting Back Together'

This is the front cover of the digipak of Taylor Swift's song, the image is very big, a medium close up has been used to make the audience feel like they are close to the artist, it covers the whole area of the front cover, which makes it easy for the audience to see the artist, therefore when this is in the shop it stands out from other album covers. The text is also very big, capital letters have been used on the whole of the front in order to make it stand out more and go with the large picture. The colours are very simplistic but they're bright, so the use of red works well with the genre of music which is pop. As well as this, the artist is wearing bright red lipstick throughout the music video therefore they tie together, it also links with the red writing. The colour red shows a sense of anger as well as love, this links with the meaning of the song. The artist is looking away from the camera and has sunglasses on, this goes with the lyrics and name of the song showing that she is on her own from now on, without her boyfriend, the glasses hiding her emotions.




Front cover of album

This album cover for Taylor Swift's album 'Speak Now' is slightly different to the cover for her single which I have analysed. The image in this album cover is a medium shot, this is very similar to many of the shots in her music video which I have analysed, showing continuity throughout her work. The medium close up of her goes with the name of the album and the types of songs included in the album. The title is 'Speak Now' this implies the artist is afraid to speak her mind and say what she thinks, therefore the image is a medium close up giving her distance from her audience and those she may be afraid to speak to. There are very few colours used on this album cover, the main colours are simply purple and white. The colour purple connotates warm feelings, this gives the audience a sense of what she wants to speak about and what her songs in this album are about. The colour white doesn't have very many connotations, this could imply Taylor Swift has no feelings and does not know what to do. The font used is very fancy and although it is quite big, it is not very bold therefore it does stand out but at the same time is very subtle, just like the colours and messages in her songs.