My research has informed my planning by firstly allowing me to know what my audience likes. I have found out what type of music my audience prefer, this has helped me in my planning as it has helped me decide what song to use, as well as this it will help me choose the props and colours I should use for my music video and digipak. My research has also helped me in deciding the type of music video I will create as I have said in my questionnaire analysism without this research I would have had to guess and create a video that my target audience will not like, I am not going to know what types of things to include in my music video.
The research I have done in preperation for my planning has helped me know what my audience does not like, this will enable me to create a music video that will include things my audience want to see in music videos. This will alloow me to create a sucessful music video that appeals to my audience and is successful. In my questionnaire, I also found out on average how often people listen to music videos, this has allowed me to think about where on the market I place my music video and when planning I can think about it further, creating more oppourtunity for my audience to see and purchase the music video.
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