Advertisement analysis

I have chosen to analyse the advertisement for Taylor Swifts 'Speak now' tour as I can analyse it alongside the album and it will help me when I am creating my digipak in terms of synergy and how all of the colours are linked and it is presented as a package. The colours used in this advertisement match the colours used for the album cover. This shows the audience that they are linked together and tells them that the songs in this album are what they will hear on the tour. The font used is exactly the same as what is used for the album, this ties it all together and makes it clear that it is a package. There is no text on the poster that tells the audience it is Taylor Swifts tour, this is bwcause of the use ofd the large image there is no need for this as the audience can tell who's tour it is. The text saying 'Taylor Swift' on the album cover is smaller than the text informing the audience the name of the album, this is because it is assumed that the audience know the abum called 'Speak Now' is by Taylor Swift.

The main text on the advert are the dates for all of the tour in many different locations.  This text is in white which matches the other text on the advertisement as well as the text on the album cover. The font used for this is different to the main font because this makes it stand out more and seperates it from the main text like the name of the artist and tour.

At the bottom right of the advertisement there is the name of the sponsor, this attracts the attention of other people who may not be direct fans of Taylor Swift but fand of disney channel.

The image of the artist is a medium close up, like on the front of the album and many of the shots in the music video I have analysed. Both images are exactly the same, this creates continuity and links the two products together. The medium close up shows the artist in enough detail without it being too close and intmerdating the audience. Having a relatively close up shot implies to the audience they will be quite close to the artist when they see her live and it makes the audience feel like they know her.