Product placement & focus group

I have chosen to place my music video on my artists' own website, as 90% of artists have their own website, this means the audience will be able to find out about the music video and it will be very easily accesible. I will put my music video on the artists' website a week before it is released to allow people to preview it, this means they will be able to pre-order it on the website. The music video will then get more sales due to the volume of people looking at the website.

Once the music video is released, I will put it on two different websites for my audience to watch, they will be Vevo and Youtube, this will mean my audience can view the music video and watch it before they download it on iTunes.

The music video will also be available to download on both iTunes and Amazon as well as available to pre-order before it is released. I have chosen to put it on iTunes as every single song that is released is put on iTunes, everyone will look there if they want to listen and buy new songs. By putting it on Amazon I am attracting a wider audience, those who may not go on iTunes, this will result in more people buying the digipak.

I have chosen to put the digpak on amazon for people to buy, as well as putting it in HMV and supermarkets, these will be Tescos and Asda as these two are the top two supermarkets. I will place the digipak alongside artists that have music of the same genre, those who my artist will compete against. These artists are Jason Miraz, Lady Antebellum, Taylor Swift, Carrie Underwood and Sara Bareilles. All of these artists have music a very similar style to that of Colbie Callait, therefore these people will be who my artist is competing against in the market.

The song will be played on both the radio and music channels, I have chosen which radio stations would be most appropriate by assessing which artists are already played on the radio station. The song I have chosen is a relatively mainstream song, therefore the radio stations it will be played and previewed on will be Heart, Magic, BBC Radio 1 and Kiss 100, this is because these are the main raido stations that play mainstream music. I think the best timings to play this song would be in week day evenings when my target audience are home from school/college. I have chosen week days as the song is not particularily up beat so is not something you would listen to on a friday or saturday evening as many people in my focus group listen to up beat, wrapping music at this time. This song would also be played on music channels, this would promote the artist as unlike on the radio, the audience can see the music video as well as hear the song. The music channels that would play this song would be Chart show TV, MTV Hits, SmashHits and Magic.