Questionnaire

I have decided to do a small questionnaire in order to help me on deciding my target audience, the type of music video I will make and make sure my song choice will be liked by my audience, this will tell me whether I need to change my song. In question number 6 I asked whether people thought the music video to 'We are never ever getting beack together' by Taylor Swift went with the lyrics and what people would change about it. I did this so that I could assess what not to do so that my audience like the music video.

Media questionnaire

1.      Please circle your age group

0-14              15-20                    21-26                    27+       

2.      Please circle your gender

Male                                      Female

3.      Please circle your preferred genre of music

Pop                        Rock                     R and B                Other ________________________________________

4.      What makes you want to watch the music video to a song?

It tells a story                    The artist is doing a performance                          

It is a concept video (has a confusing storyline to it)                     Other_________________________________

5.      How often do you watch the music video to a song?

Every time a song you like comes out                  Never                  

Only when someone says its good                          Other ________________________________________________

6. Do you think the music video to 'We are never ever getting back together' by Taylor Swift goes with the song lyrics?

                            Yes                                                                         No
If you were to change anything about this video, what would it be and why?

Questionnaire analysis

Having handed out my questionnaire to 10 people and got them to answer all 6 questions, I have found out some information on why people like music videos and what makes them watch the music video. The people I asked were of a range of ages, 4 people came under the age group 15-20, 3 people were aged 21-26 and 3 people were in the age group 0-14. This means the responses to my questionnaire will give me fair results and will help me a lot when I decide what age my target audience is.

The majority of the people I asked said they preferred pop music – 8 out of 10 people said this, because of this I think I am going to choose to do a pop song. All 4 people in the age group 15-20 said they preferred pop music to any other music, I have made sure this is accurate because as well as giving them options to circle, there was another option therefore everyone could  write their favourite genre. Everyone in the age group 15-20 chose pop, therefore I am going to choose a pop song and my target audience will be 15-20 year olds. I am not analysing the results according to male of female as I think if I choose to aim my music video and digipak at both the audience will be wider, therefore when it is put on the market it will make more money and be more successful.

In question 4 I asked whether people prefer a narrative music video, a performance one or a concept video, 7 out of 10 people said they preferred the music video if it is a performance one and 1 out of the 10 people I asked said they preferred a concept music video. 2 out of the 10 people said they preferred the if it tells a story. Using these results I have decided to do a performance video as this is what the majority of people prefer, as well as this I think this will work best with a pop song as pop songs are slightly more upbeat therefore if the artist is lip syncing the song it will look best.

 5 out of the 10 people I asked said they watched a music video whenever they hear about it, this means when making my music video, I need to make sure people hear about it and know about it as this is the main reason for people watching the music video to a song.

My final question asked whether people think Taylor Swift’s music video to ‘We are never ever getting back together’ goes with the song and lyrics and if they think it doesn’t, what they would change about this video. 4 out of 10 people said they think the video does go with the song and lyrics but the other 5 said they thought it didn’t, the reasons for this were mostly because of the furry animals, people said they didn’t think it went well with the lyrics of the song and all 5 of these people said it was due to the video being confusing. Having found this out, I am not going to do a concept music video as I want my music video to be popular with my audience and focus group.